Twenty-plus years of campaigns, brand systems, product launches, and retail moments — across advertising, digital, integrated, and in-store. Here's a sample of what I've built.
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Advertising
[Campaign Name]
Add your campaign title here. In 2–3 sentences, describe your role, the creative challenge, and the result — e.g., "Led brand strategy and creative brief for a national TV and OOH campaign targeting 18–34 active adults."
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Advertising
[TV / Video Spot Title]
Add the name of the TV or video spot here. In 2–3 sentences, describe your involvement — brief, production oversight, agency direction — and what the spot accomplished.
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Advertising
[Print / OOH Campaign Title]
Add your print or out-of-home campaign title here. Describe the audience, the concept, and your specific role — strategy, copy direction, design approval, media plan.
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Advertising
[Brand Identity / Campaign System Title]
Add a campaign system or brand identity project here. In 2–3 sentences, describe the brand problem you were solving and how the campaign system came together.
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Integrated Campaigns
[Integrated Campaign Title]
Add your integrated campaign title here. In 2–3 sentences, describe the channels involved (TV, digital, social, retail, PR), your role in the campaign architecture, and the business outcome.
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Integrated Campaigns
[Product Launch Campaign Title]
Add a product launch or innovation campaign here. Describe the product, the go-to-market strategy you led, and the cross-functional teams you worked with.
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Integrated Campaigns
[Seasonal / Tentpole Campaign Title]
Add a seasonal moment or tentpole campaign here. Describe the strategic challenge, the creative approach, and how you orchestrated execution across teams and agencies.
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Integrated Campaigns
[Brand Partnership / Ambassador Campaign]
Add a partnership, collaboration, or ambassador campaign here. In 2–3 sentences, describe the partner, the campaign concept, and what made the collaboration work.
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Digital
[Digital Campaign or Platform Title]
Add a digital-first campaign or platform project here. In 2–3 sentences, describe the digital channels involved (paid social, email, web, app), your strategic role, and the performance result.
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Digital
[Website or E-commerce Project Title]
Add a website redesign, e-commerce launch, or digital experience project here. Describe the business need, your role in the brief and oversight process, and what changed for customers.
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Digital
[Social / Content Campaign Title]
Add an owned content, organic social, or influencer campaign here. Describe the channel, the content approach, and what the campaign was trying to accomplish.
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Retail
[Retail Environment / In-Store Campaign Title]
Add a retail campaign, in-store fixture, or point-of-purchase project here. In 2–3 sentences, describe the retail context (wholesale partner, own-brand store, end cap), your role, and what the execution looked like.
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Retail
[Wholesale Partner Campaign Title]
Add a wholesale retail campaign or co-op program here. Describe the retail partner, the campaign execution, and how the brand showed up in a third-party environment.
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Retail
[Product Launch at Retail Title]
Add a major product launch at retail here. In 2–3 sentences, describe the product, the retail rollout strategy, and your specific contribution to the launch plan.
